Paid Marketing Lead

FairMoney is hiring!

About

FairMoney is building the leading mobile bank for emerging markets.

We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia to validate this vision.

So far we disbursed more than 300k microloans and give more than 3000 loans daily. We are backed by top notch US/EU investors and have raised significant Venture Capital supporting our stallar growth. We won't rest before the FairMoney app is in the hand of millions !

Thanks FairMoney for approving my medical loan. I can sleep well tonight because i got some drugs with the money you lent me. I am grateful for the assistance. (5-star review on the Google PlayStore)

Job Description

Our culture:

At FairMoney we work hard and get shit done. We value ownership and only recruit exceptional bar raisers restlessly chasing the most ambitious avenue. We love data driven and logical minds that support a direct feedback culture and don't waste time thinking about fancy titles. We make mistakes, value the learning process and embrace iteration. At the core of what we do is the customer and we will not rest before FairMoney is improving the lives of millions.

*Opportunity: *

FairMoney is recruiting a paid marketing expert to onboard a million customers in Nigeria.
With a €2m yearly budget for paid marketing, you must reach extremely ambitious growth targets in a unique working environment under the supervision of the cofounder in charge of product and growth.

Location: Paris, France
Starting date: ASAP
Remuneration: Competitive

Responsibilities:

● Driving execution of user acquisition campaigns that support FairMoney’s growth initiatives while meeting budget requirements by close cooperation with the CPO

● Working with copywriting for getting creative & promotional assets done / approved

● Defining the strategy across paid social media channels, its execution and creative testing

● Ensuring proper tracking, attribution, automation, optimization and reporting

● Working to build a strong positioning via technical SEO/ASO and handle the management of our communication supports (website, …) to enhance organic growth

Preferred Experience

● You have studied marketing, engineering, business, economics, engineering or another business-related degree on a top business school

● You have a strong track record in paid marketing (3-5 years) in a fast-growing startup company. SEO/ASO is a plus.

● Entrepreneurial mindset and commitment to get hands dirty at all times.

● Data-driven and KPI-oriented approach to maximize the efficiency of all the operations

● Hungry and motivated to work in a highly dynamic environment.

● In love with Predictus mission to enhance access to finance for the underbanked

● Fluent in English any other language (French/Arabic/Spanish) is a plus

Recruitment Process

● 1st Interview (with HR Manager )
● Skills Test
● 2nd Interview (with the COO)

Additional Information

  • Contract Type: Full-Time
  • Start Date: 07 May 2019
  • Location: Paris, France (75006)
  • Education Level: Master's Degree
  • Experience: > 3 years